Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Birmingham we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
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Wheelchair accessible entranceAvailable
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Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Monday8:00 AM - 7:00 PM
Tuesday8:00 AM - 7:00 PM
Wednesday8:00 AM - 7:00 PM
Thursday8:00 AM - 7:00 PM
Friday8:00 AM - 7:00 PM
Saturday8:00 AM - 7:00 PM
Sunday11:00 AM - 5:00 PM
Reviews
5.0
143 reviews
5 stars
141
4 stars2
3 stars0
2 stars0
1 star0
JO
Jade O’Hanlon
Feb 7, 2026
5.0
I had an unforgettable service with Iya, who created the most precise and beautiful brows.
Thankyou.
TN
Tina Namdar
Feb 6, 2026
5.0
Anumta gave the best service on new years eve 2024/2025 last year when l was in Birmingham visiting from Sweden. Her day was over but she still helped and was phenomenal. I had kept her card but putting up now a review. Better late than never! Thank you. 😊
LM
Laura Milligan
Jan 20, 2026
5.0
Had a wonderful experience at benefit 66 high street bham. I was abit nervous as I’ve never been to this benefit before but I had nothing to worry about the lady was lovely and we discussed my brow shape,tint and lamination I walked in with thin brows and walked out with thicker looking brows so pleased and I will be back! 🙂
ME
Margaret Edwards
Dec 30, 2025
5.0
Anumta was so professional and helpful. She showed me how to use a brow pencil for the best effect with my white hair. Shall certainly go again.
NH
Najma Hush
Jul 7, 2023
5.0
Priya was an absolute star showing me the products and even though they don't do make overs she gave me a great look for my party! Thank you so much Priya x
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
Brand Certified Facts from Benefit Cosmetics Brow Bar Counter
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